I played a pivotal role in the launch of Cath Kidston’s magalogue, helping shape its visual identity from concept to execution. My work included designing engaging page layouts, developing feature concepts, and art directing photoshoots to capture the brand’s signature charm and playful aesthetic. By blending editorial strategy with creative design, I helped establish a cohesive, aspirational experience that reflected Cath Kidston’s unique personality and resonated with readers.